Sep 30, 2024; Brooklyn, NY, USA; Brooklyn Nets guard Ben Simmons (10) during media day at Brooklyn Nets Media Day at HSS Training Center. Mandatory Credit: Wendell Cruz-Imagn Images

The Brooklyn Nets are looking to turn the page with Ben Simmons as they head into the 2024-25 season. Following his recent surgery and steady recovery, the team has expressed confidence in his future and highlighted his potential to contribute significantly on the court. However, beneath this optimism lies a strategic approach—the Nets are working to rebuild Simmons’ value, not just as a player, but as a tradeable asset. Despite their public support, the organization clearly sees Simmons as more than just a contributor to the team; they view him as a potential trade piece for future deals.

The Nets Are Optimistically ‘Delusional’ About Ben Simmons

NBA Business: The Nets Aim to Rebuild Ben Simmons’ Trade Value

Simmons is on the final year of his current contract, valued at $40.33 million. Given his injury history and inconsistent performance since leaving Philadelphia, his contract has been a heavy burden on the Nets’ salary cap. The main objective isn’t just to get Simmons healthy but to increase his value enough for other teams to consider him in trade discussions. If he can showcase flashes of his All-Star form, the Nets could leverage him in exchange for much-needed draft picks.

The front office knows that no team would take on Simmons’ contract unless he demonstrates he’s back in form. They’re betting that by rehabilitating his value, they could potentially use him as part of a larger trade package to acquire a disgruntled All-Star or more draft capital. Their public comments during Media Day were part of this strategy. They emphasized his improved physical condition after his March surgery and spoke highly of his importance to the team’s defensive structure and potential offensive role.

This positive narrative also signals to other teams that Simmons could be on the verge of a comeback. The goal is to create a perception of him as a viable asset once again, making his contract easier to move.

Injury History and Recovery Progress

Simmons’ injury history, especially his back issues, has significantly impacted his availability and performance. After undergoing surgery in March 2024, the hope is that he can return to his peak level of play. Although he has expressed optimism about his recovery, the Nets are aware of the risk factors. His health and performance will be under constant scrutiny throughout the season.

Support from Coaches and Teammates

Teammates and coaches have also backed Simmons publicly. Players like Dennis Schroder and Dorian Finney-Smith praised his versatility and impact on both ends of the floor. Head coach Jordi Fernandez noted that a healthy Simmons could elevate their defensive schemes and add more depth to their offense. This positive reinforcement from within the team further builds the narrative around his potential revival.

A Long-Term Strategy to Rebuild Trade Value

The Nets’ public stance may seem overly optimistic, but it’s a calculated move. For Simmons to become a tradeable asset, he needs to prove his consistency on the court. Even if he isn’t part of their long-term plans, a successful return to form could open up opportunities to acquire other valuable assets, whether it’s draft picks or an established star. The Nets are playing the long game by elevating Simmons’ confidence and showcasing his potential, making it easier to negotiate a favorable trade in the future.

In summary, while the Nets’ optimism may appear ‘delusional,’ it’s part of a strategic effort to rebuild Ben Simmons’ trade value and position the team for greater flexibility in future moves.

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